Estimated COGS for 1,100 founder units at $112 each.
About Essentia
Better storage should be reusable, readable, and built for real households.
Essentia is for people who notice when herbs lose aroma, cereal goes soft, sugar clumps, flour absorbs the room, or carefully stored botanicals drift away from the feel they want.
$185.9k
First-run target, including premium COGS, setup, freight and QA reserve, and $5,000 profit reserve.
The premise
A mason jar is trusted. It just needs a smarter cap.
Families already use mason jars because glass is inexpensive, reusable, visible, and familiar. Connoisseurs use them because they like control. Essentia builds on that behavior with a premium cap that regulates around the ingredient rather than treating every jar the same.
The product does not need to explain its private internal pathway to be useful. Customers only need to know that it reads the situation, protects the target, and avoids exchange when the room would make the jar worse.
Founder plan
The pre-order target is tied to real launch costs.
The first customers get reduced pricing because they help fund the expensive work that happens before a finished unit can be shipped: premium tooling, fixtures, packaging setup, component purchase orders, freight, and quality checks.
Tooling, cap fixtures, gasket tooling, premium PCB test setup, packaging setup, and validation prep.
Freight, QA reserve, and first-run launch buffer.
Profit reserve so the first production run does not start underwater.
Manufacturing path
From founder reservations to first deliveries.
Threshold
Reach the first-run meter
Founder reservations reach $185,900, giving the project enough confidence to place the first production purchase orders.
Tooling
Finalize cap parts and packaging
Cap shell, gasket, packaging, test fixtures, and assembly processes are finalized for the founding batch.
Pilot
Build and test pilot units
Early units validate fit, battery life, RH behavior, charging, LCD controls, and normal pantry handling.
Founders
Ship the first customer batch
Founder customers receive the first Essentia caps before the product moves toward the planned $279 MSRP.
Positioning
Built for premium kitchens, careful collectors, and bulk-buying families.
For connoisseurs
Fine herbs, specialty tea, coffee, and legal flower all reward people who pay attention to storage conditions.
For families
Bulk rice, cereal, flour, and sugar make sense until humidity quietly creates waste. Essentia gives those jars a better shot.
For growers
Homegrown herbs and botanicals need a jar that can be adjusted without disposable packets or guesswork.
For the counter
The brushed cap, glass jar, and color touch LCD control surface are designed to look intentional in a refined kitchen.